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Behind The Scenes 01
Behind The Scenes
Behind The Scenes 02
Behind The Scenes
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Services & Methodology
Comprehensive public relations and digital communication solutions designed to elevate brand trust, visibility, and impact.
Executive Summary
Oplus Communication & Events proposes a comprehensive social media and PR management solution designed to position ADHA as a leading authority and trusted public voice in the housing and community development sector.
Objectives
- Strengthen ADHA online visibility and reputation.
- Communicate effectively with citizens through modern, engaging content.
- Position ADHA as a trusted and transparent entity supporting Emirati families.
- Monitor sentiment and ensure proactive response to public inquiries.
A Strategy aligned with Objectives
Our strategy aligns fully with these objectives, leveraging best practices and data insights to ensure sustained growth and positive perception.
Our experience managing Net AD, a platform with over 4 million followers, demonstrates our capability to handle high-volume, high-impact communications with professionalism and creativity.
Net AD Reach
4M+ followers across the UAE
High-impact content delivery and community trust
Proposed Social Media Approach & Methodology
1- Discovery & Research
- Conduct a full SWOT analysis of current social platforms.
- Benchmark against leading government communication models.
- Identify audience segments and key behavioral insights.
2- Strategy Development
- Develop a bilingual content strategy for Instagram, X, TikTok, YouTube, and Threads.
- Establish KPIs aligned with communication goals.
- Design a 12-month content and campaign calendar.
3- Community & Account Management
- Dedicated on-site Account Manager at ADHA (5 days/week).
- Daily monitoring, moderation, and engagement.
- Weekly coordination meetings and monthly performance reporting.
4- Content Creation & Production
- 12 static posts per month.
- 24 infographics per year (1-2 mins).
- 8 animations per year and 24 videos per year.
- Coverage of up to 10 events annually (photo + video).
Social Media Content Breakdown
Strategic pillars used to ensure balanced and purposeful coverage.
Pillar
Objective
Example Content Types
Inform
Educate citizens on housing programs, eligibility, and updates.
Explainer posts, carousels, FAQs, short guides, video tutorials.
Engage
Build trust and dialogue with Emirati citizens.
Polls, Q&As, interactive stories, user-generated content.
Inspire
Humanize ADHA impact and share success stories.
Beneficiary videos, quotes, testimonials, family narratives.
Celebrate
Highlight milestones, events, and government initiatives.
Event coverage, achievements, leadership highlights.
Empower
Promote financial literacy and sustainable housing choices.
Tips, infographics, short "Did You Know?" series.
Monthly Content Mix
A balanced distribution to meet the deliverables (12 static posts per month).
Type
Quantity
Example Focus
Informative Posts
3-4
Housing services, loan applications, policy updates.
Inspirational Stories
2-3
Emirati families benefiting from ADHA programs.
Educational Infographics
2
Housing statistics, step-by-step guides.
Event or PR Highlights
1-2
Minister visits, MoUs, collaborations.
Community or Interactive
1
Polls, Q&As, national celebrations.
Design Samples
Video Content Framework (24/year)
Series
Description
Frequency
My Home, My Story
Short family stories showing ADHA real-life impact.
1/month
Inside ADHA
Staff interviews, office culture, and transparency.
Quarterly
Step-by-Step Tutorials
How to apply for housing, update applications, etc.
Bi-monthly
Events & Highlights
Summaries of ADHA events and initiatives.
As needed
Scheduling & Frequency
Platform
Frequency
Focus
Instagram
2 monthly
Visual storytelling, reels, infographics.
X
2 monthly
Announcements, quick updates, engagement.
TikTok
2 monthly
Light, informative, human-centric content.
YouTube
2 monthly
Long-form videos, interviews, campaigns.
Threads
2 monthly
Public dialogue, insights, behind-the-scenes.
Video Samples
Animation & Infographics
Animations (8/year)
- Use motion graphics to explain services, policies, and application processes.
- Example topics: housing loans, land allocation, and how to apply.
Infographics (24/year)
- Visual data showing ADHA achievements.
- Bilingual format (AR/EN) for inclusivity.
Animation & Infographics Samples
Events Coverage
Add event reel
Add event reel
Add event reel
Add event reel
Performance & Review
Monthly analytics report with KPIs: reach, engagement, and sentiment. Quarterly creative review with ADHA to refine visuals and messaging.
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